HOW TO BECOME A SUCCESSFUL ARTIST IN TODAY'S MARKET

A practical guide to navigating the modern art world - offering artists clear strategies to build their brand,
market their work, and thrive in today’s competitive creative landscape.

LAUREN STROCK

Lauren Strock is a Latvian-American artist whose work is deeply inspired by the fusion of Eastern and Western traditions, philosophies, and perspectives. She earned her BA in Liberal Arts in the US and then her Master’s degree in Art History in England. Lauren won a number of prestigious art awards and exhibition prizes in the US and Europe, is regularly interviewed by international art magazines, blogs, and podcasts, and exhibits locally and internationally.

BEHIND THE CANVAS

The Business of Art by Lauren Strock bridges the gap between creating exceptional work and making a living. This practical guide moves beyond theory, offering actionable strategies to navigate the modern art world and commercialize your talent without compromising your vision. It also includes interviews with gallery owners in the United States and Europe, along with insights from artists working across different media.

Inside, you will discover how to:

◆Master the Market: Use proven marketing and pricing strategies from industry experts.

◆Build Your Brand: Create a distinct identity that attracts buyers and collectors.

◆Navigate the Industry: Secure gallery representation and negotiate contracts with confidence.

◆Achieve Independence: Turn your passion into a sustainable, profitable business.

HOW TO BECOME A SUCCESSFUL
ARTIST IN TODAY'S MARKET